Consciente

I co-created the identity for Consciente, a brand rooted in emotional elevation. Beyond a visual rebrand, this was an immersive journey to translate the contrast between jungle simplicity and refined luxury. My work involved:Identity & Symbolic Foundation: Co-developed the logotype and the tagline Elevated Life. The double circle logo represents the expansion of consciousness. Creative Strategy: Built a narrative around the core values of gratitude and community, ensuring the brand felt both exclusive and grounded. Collaborative Direction: Partnered with luxury mentors Abhi & Sonu Chamarti to align the brand’s visual universe with their high-end photography and soulful vision.