Zepto Real Estate

As Marketing Director, I conceived and led the "Properties That Fit With You" campaign, managing a multidisciplinary team of designers and architects to bring this vision to life.The core strategy moved away from traditional catalogs to highlight Zepto’s unique value proposition: personalized advisory. I directed the creation of a series of surreal, custom-made visual pieces each designed to resonate with a specific buyer persona. Awards: Finalist – Premio a! Diseño 2021.