Círculo de la Salud

The challenge was to communicate, in a creative and non-alarming way, that self-medication and home remedies are not enough to treat real illnesses. I led the creative direction and copywriting for a series of high-impact prints that challenged common "quick fixes."My work involved: Conceptual Storytelling: Developed the campaign "Estamos para cuidarte" (We are here to care for you), using everyday remedies as a medium for the message. Copywriting & Verbal Identity: Authored the clever wordplay for the prints. Creative Direction: Orchestrated the visual execution with the agency team, ensuring the text was integrated into the textures of the objects (soup letters, knit patterns, tea sachet labels).