DINA

To celebrate the legacy of Mexico’s most iconic bus manufacturer, I developed a creative concept that turned 69 years of history into a single, interactive masterpiece. My work involved: Conceived the creative idea: a 3D-rendered bus architected from the most emblematic parts of DINA’s models throughout the decades. Interactive Design Strategy: digital journey using embedded QR codes, allowing users to scan specific parts of the bus to explore the origin and history of each era. Creative Direction & Execution: Led the visual and narrative alignment, transforming a brand tribute into an award-winning print and digital experience.Awards:Bronze: Print, Summit Creative Awards 2020.Winner: Premio Nacional Diseña México 2020.