Gancho de Koala

I developed the full brand identity for Gancho de Koala, a specialized amigurumi craft business. My work focused on creating a deep emotional connection with a community that values handmade artistry and tenderness.Naming Strategy: Created the name to establish a playful, literal connection between the crochet hook and the brand’s friendly character.Visual Identity: Crafted a distinctive logo featuring a koala climbing a crochet hook. To reflect the brand’s tactile nature, I used AI-generated textures to give the logo a hyper-realistic knitted effect.