Real

I developed the full creative concept, brand manifesto, and visual identity for REAL, an event series for the Real Estate industry. Moving away from artificial speeches and "gurus," I built a brand rooted in rawness, simplicity, and emotional depth.Identity, Naming, and Manifesto: I designed the logo starting from hand-drawn lettering, ensuring the visual core of the brand felt as authentic and human as its message.The Flagship Event: Held at the Nopalitos Lagoon, the event featured a curated lineup of speakers, including Roberto Martínez (host of Podcast Creativo).